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Copy Writer

Date:  Feb 25, 2023
Location: 

India, Hyderabad

Job Category:  Marketing
Department:  Marketing / Business Development

Copywriter

Category:  Marketing

 

 

Job Description:

 

Are you a creative writer who can tell a story for with copy that educates and converts?

 

CyberArk seeks an experienced cybersecurity copywriter to join a growing content marketing team at the global leader in Identity Security. The ideal candidate will help us scale content delivery in all regions and bring new ideas and ways to tell the CyberArk story. We’re looking for someone who writes succinctly and can infuse their copy creatively to help drive brand awareness and pipeline opportunities.

 

The ideal writer will understand how to deliver engaging copy that adheres to corporate messaging and supports personas to drive them through the various stages of the buyer’s journey. This individual will have experience writing short- and long-form content, including blogs, eBooks, whitepapers, infographics, events copy, campaign nurture emails, landing pages and social media posts.

 

This writer will adhere to CyberArk’s brand writing style guide to ensure consistency of tone and voice and accuracy for content and messaging. The individual will report to the Sr. Director, Content Marketing, based in the U.S.

 

This individual will collaborate closely with cross-functional teams, including subject matter experts and creative services, to publish accurate and engaging content.

 

Responsibilities:

  • Write clear, error-free, compelling copy to support the functions of the content marketing team while adhering to CyberArk’s messaging and brand voice.
  • Develop engaging copy for campaigns, including GTM and ABM programs.
  • Collaborate with key stakeholders to understand the message and audience for the content and manage content expectations.
  • Develop copy concepts that will engage the audience to convert prospects and retain our audience.
  • Translate audience pain points and deliver content in various formats including emails, blogs, web copy, eBooks, whitepapers and video scripts.
  • Develop strong relationships with subject matter experts to ensure accuracy of the content.

 

Requirements:

  • Minimum of 2-4 years of experience as a copywriter in a corporate, freelance or agency setting with an emphasis on B2B and enterprise SaaS software.
  • Exceptional writing, editing and storytelling skills.
  • Must be detailed and deadline oriented with the ability to juggle multiple writing assignments.
  • Strong written, verbal and listening skills to collaborate with stakeholders and subject matter experts.
  • Must exhibit sense of curiosity and have an aptitude for learning to understand new technologies and related concepts.
  • Previous experience in a SaaS, hypergrowth tech or cybersecurity company is a plus.
  • BS/BA or equivalent in Marketing, Communications or Journalism.

 

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