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Web Analytics Sr. Analyst

Date:  Dec 5, 2022
Location: 

India, Hyderabad

Job Category:  Marketing
Department:  Marketing / Busines Development

Web Analytics Sr. Analyst

CyberArk is looking for a Senior Data Analyst – Web Analytics. This newly created position is supported at all levels of our business. Backed by budget and enthusiasm from our digital experience team, you will play a critical role in helping to execute all facets of an Analytics program. This person will work closely with our strategy team, website developers and external Analytics agency to build out new initiatives and processes. Long-term, you will own the Data/Analytics strategy for CyberArk’s customer facing domains globally.

 

Responsibilities for Web Analytics Sr. Analyst

· Conduct analytics assessments to understand current performance, uncover and quantify opportunities for digital experience improvement, and create audience intelligence reports

· Interview stakeholders and review data, dashboards, reports, and research across digital experiences (including websites, mobile apps, and other digital platforms)

· Creating, recommending, and executing relevant measurement strategies and plans based on client-specific business goals

· Audit data collection implementations based on business objectives and best practices

· Establish KPIs that demonstrate a connection to real business impact

· Creating and dissecting dashboard reports for various levels of review

· Create solution design documents and collaborate with technical teams on data collection implementations

· Researching and leveraging data, analytics and business intelligence to shape client strategies and key performance indicators

· Participate in audience intelligence projects – creating behavioral segmentation models, profiling and detailing intent-based segments using survey and behavioral data, collaborating with other disciplines to provide a rich understanding of customer dynamics

Requirements:

· 4+ years experience in web analytics

· Deep knowledge of website IA/UI

· Up-to-date with the latest trends and best practices in measuring digital experiences

· Experience in collaborating with developers, content marketers and others to provide channel-based recommendations

· Self-starter and problem-solver

· Experience in Adobe Analytics, Adobe Test and Target and GA4 a strong plus

· Excellent communication skills, can speak data with other analysts but also explain it to non-digital marketers

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