Senior Copywriter

Location:  Hyderabad, India

Category:  Marketing

Job Description:

Are you a creative copywriter who can tell a story with copy that educates and converts?

CyberArk seeks an experienced B2B senior copywriter to join the global leader in identity security. The ideal candidate will develop compelling educational content supporting our go-to-market and thought leadership initiatives. The talented copywriter will be a creative thinker and writer who can execute content plans that showcase CyberArk’s value proposition for our identity security solutions and products. The candidate will elevate CyberArk’s content assets to drive awareness and conversion by engaging our target personas across the buyer’s journey.

This role requires the candidate to be an excellent communicator and collaborator, a creative writer who can develop engaging, educational short- and long-form content, and a strong editor to tell our CyberArk story.

Responsibilities:

• Conduct research to identify personas’ needs, challenges and pain points to develop compelling content.
• Develop engaging campaign-related assets across the customer journey (e.g., blogs, eBooks, whitepapers, infographics, guides, landing pages, video scripts and more).
• Apply SEO best practices for content optimization.
• Edit and proofread content written by other cross-functional team members.
• Manage content cycle from ideation to final publication, following a streamlined workflow and process.
• Coordinate and manage content projects and deadlines with stakeholders.
• Monitor and analyze content performance and metrics such as traffic, engagement and conversion to help inform content marketing decisions.
• Assist the content team to ensure the editorial calendar is current.

Requirements:

• Minimum of 7 years of experience as a copywriter in a corporate, freelance or agency setting, with an emphasis on B2B and enterprise SaaS software.
• Exceptional writing, editing and storytelling skills.
• Deadline-oriented and highly organized to manage multiple writing assignments.
• Detail-oriented to ensure consistency with brand guidelines and accuracy of content.
• Strong collaborator to work with cross-functional teams.
• Ability to work independently and collaboratively in a dynamic, fast-paced environment.
• Familiarity with Adobe Analytics or other tools to measure content performance.
• Previous experience in a SaaS, hypergrowth tech or cybersecurity company is a plus.
• BS/BA or equivalent in Marketing, Communications or Journalism.
• Must submit portfolio of writing samples.

 About CyberArk: 
CyberArk (NASDAQ: CYBR) is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit https://www.cyberark.com, read the CyberArk blogs or follow on Twitter via @CyberArk, LinkedIn or Facebook.  

CyberArk is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status. 

Recruiting agencies or vendors without a valid agreement between the parties are not authorized to (a) send CyberArk unsolicited resumes or candidate data or (b) contact CyberArk employees for the purposes of presenting candidates for employment. CyberArk will only work with recruiting agencies who have a valid agreement with CyberArk and that are specifically invited by CyberArk’s recruiting team to assist with searching for and submitting candidates for a specific position. Any unsolicited resumes or other candidate data submitted to CyberArk will not be accepted and shall be considered CyberArk’s property. CyberArk will not pay any placement or other fees of any kind for any unsolicited resumes or candidate data that is submitted in violation of this policy. CyberArk does not accept liability under any legal theory such as course of conduct, oral agreements, implied contracts, or otherwise based on negotiations with a candidate identified from an unsolicited resume or data in violation of this policy.