Social Media Specialist

Description

The Social Media Specialist role is responsible for the day-to-day operations of CyberArk’s corporate social media platforms, on-going maintenance of our owned social media channels and analytic preparation.

Responsibilities:

Social media workflow

· Draft social media and advocate copy for content scheduled to be published.

· Schedule approved organic content in Sprinklr for each social media channel (LinkedIn, Twitter, Facebook, Connect, YouTube, etc.)

· Request digital assets and work closely with the design team in the develop social-first graphics

· Collect YouTube requests and submit for SEO optimization and digital asset production

· Work closely with Social Media Manager on campaign strategy and execution

Maintenance

· On-going maintenance of social media channels and content (updating bios, profiles photos, YouTube/Facebook Watch playlist etc)

· Keep cultural holiday calendar up to date

· Assist with keeping Employee Advocacy gamification process up to date

Analytics

· Prepare weekly reports on the health of CyberArk owned social channels

· Prepare ad hoc audience social listening reports

· Analyze social media analytics to understand the nuances, advantages and shortcomings of each platform

Skill Set

· Strong writing and copy-editing skills

· Strong knowledge and passion for keeping up to speed on the social media landscape

· Sound judgment and excellent verbal and interpersonal communication skills

· Demonstrated ability to pay close attention to details and play a role in quality assurance across copy and visual assets for consistency and accuracy

· Confidence to pitch fresh ideas, think creatively and identify and solve problems

· Experience with social media monitoring and management tools for social listening, publishing, and reporting. (i.e. Sprinklr, Sociabble, Everyonesocial)

· Ability to cultivate relationships in the firm across divisions and lines of business

· Strong organizational skills and ability to manage several tasks simultaneously

· Effectively communicate on project timeline, status and results