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Digital Marketing Specialist

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Date: Jun 15, 2019

Location: Newton, Massachusetts, United States


About CyberArk:

CyberArk is the global leader in privileged access security, a critical layer of IT security to protect data, infrastructure and assets across the enterprise, in the cloud and throughout the DevOps pipeline. CyberArk delivers the industry’s most complete solution to reduce risk created by privileged credentials and secrets. The company is trusted by the world’s leading organizations, including more than 50 percent of the Fortune 500, to protect against external attackers and malicious insiders.


Job Description:

CyberArk is seeking a Digital Marketing Specialist to join our Global Marketing team! In this role you will be responsible for supporting global digital marketing demand generation including management, measurement, and ongoing optimization of Paid Search, Social, Display and 3rd party advertising strategies. You’ll have a large role in the analysis, reporting, and methodology of the global web analytics program.


Passion for data is key, as expectations are high for delivering revenue-driving insights and actionable recommendations through extensive data analysis. Obsessive attention to detail, project management, budget management, and the ability to thrive in a fast paced environment are key. A proven track record of international program management in B2B Tech marketing is a major plus.


The successful candidate will be highly quantitative, data-driven and well-versed in digital marketing.



  • Plan, strategize, implement, and optimize campaigns and budgets for global digital media campaigns across various ad platforms – Google Ads, LinkedIn, Facebook, Native, Display, etc.
  • Collaborate with international marketing teams to drive demand generation via local digital programs.
  • Meet/exceed marketing key performance indicators through cross-channel optimization and testing.
  • Manage campaign analytics, quantifying impact of advertising performance on pipeline and revenue.
  • Collaborate with creative team on campaign copy/creative that both aligns with Brand guidelines and delivers best performance.
  • Advise and influence design of optimized landing environments to deliver highest conversion rates of advertising programs.
  • Create polished, actionable dashboards, reports, and presentations customized to audiences from peer level to the CMO.
  • Monitor emerging industry trends and communicate both within and across departments
  • Monitor budgets by comparing and analyzing actual results with plans and forecasts.




  • 3-5 years’ of hands-on experience managing Paid Search, Display and Paid Social advertising campaigns, including international campaign management.
  • Deep knowledge of digital media advertising platforms such as Google Ads, YouTube, LinkedIn, Facebook, and DSP’s.
  • Expertise with Web Analytics tools such as Google Analytics, Omniture/Adobe Analytics, Hotjar, etc.
  • Familiarity with Tag Management systems (ex. Google Tag Manager) and with Web Project Management tools (ex. JIRA, Microsoft Project, Wrike).
  • Experience with Marketing Automation tools (ex. Marketo) and CRM (ex. Salesforce) platforms.
  • Experience with Account Based Marketing strategies and platforms (ex. Terminus, Engagio).
  • Strong team player comfortable with cross-functional collaboration, including teams based across different time zones.
  • Excellent at planning, prioritization, and project management, working on multiple projects concurrently while managing time efficiently, meeting regular deadlines while predicting and preventing last minute fire drills.
  • Google certifications a plus.
  • Bachelor’s degree or equivalent business experience required

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