About CyberArk:

CyberArk (NASDAQ: CYBR) is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit our CyberArk blogs or follow us on Twitter, LinkedIn or Facebook. 

Job description:

 CyberArk is seeking a Regional Marketing Manager to join our growing EMEA team!

You would be responsible for translating the business needs into efficient marketing programs for the West and South region includes France, Italy and Iberia.

In this role, you will be working closely with your West & South Regional Marketing Manager peer, the Regional Sales team, and the Global Demand Center team to build & align regional marketing plan to go to market plays and messaging in order to produce high-quality demand & engagements from new accounts. This will require:

• Planning and execution at Regional Level of Demand Generation plan to generate New logos and customer engagements.
• Managing the collaboration with Regional CAMs & key partners in developing the joint activity plan
• Monitor the Regional and customer activities and set the objectives, prioritize activities,
• Be a change agent and contribute to cross functional alignment,
• Measure, report and finetune accordingly,

The primary intent of this role is to help grow the net new & cross sell business in the Region by positioning CyberArk Solution Portfolio with a heavy partner driven approach.

The role is reporting to the EMEA Marketing Regional Director and will require to plan, implement and measure marketing strategies and projects for a broad audience in a high-growth, agile data management and technology environment.

Responsibilities:

• Define At-scale Demand Generation strategy and execution planning for your region, with a strong channel component.
  • Identify the key regional partners to invest on per selected go to market plays and collaborate with to expand CyberArk’s reach within new logo accounts.
  • Build strong relationships with sales, CAMs and Focus Partners to gain market insights and ensure alignment of Broad based-marketing investments to top business priorities.
  • Partner closely with SDR and sales teams to ensure strong marketing and sales alignment.
• Support the development and expansion of our indirect sales channels with effective channel-ready lead programs and strong relationships with counterparts at top tier partners.
• Work efficiently with your regional marketing counterpart and the entire Marketing organization to maximize our regional impact and contribution to the sales pipeline.

Qualifications:

• Bachelor’s degree required, marketing or business related degree a plus.
• 5+ years of Professional B2B marketing experience leading demand generation programs preferably in the information security space.
• Experience building and managing field marketing campaigns, events, executive and key account programs as well as digital marketing.
• Proven track record of successfully working with partners is a big plus
• Understanding of pipeline management and metrics.
• Positive, can-do attitude, with the ability to work with marketing and sales professionals, and ability to prioritize numerous projects simultaneously
• Proficiency with marketing automation and CRM tools like Marketo and Salesforce.com.
• Data driven and familiar with marketing metrics – savvy with Tableau is a plus
• Excellent oral and written communication a must.
• Willingness to travel, up to 30% of time.

Performance Indicators

• Marketing influence on regional net new logos & cross sell pipeline
• Marketing driven opportunity goal
• Deal reg volume / value coming from top Partners
• Opt in new contact database enrichment.
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We are proud to foster a diverse and inclusive workplace, where every individual's unique background, perspective, and contribution is celebrated. We believe that by embracing diversity, we drive innovation and create a stronger, more united team. Inclusion is at the heart of who we are and how we succeed. All qualified applicants will receive consideration for employment without regard to race, colour, age, religion, sex, sexual orientation, gender identity, or disability.

CyberArk is an equal opportunities employer. If you would like any special arrangements made for your interview, please inform the EMEA Talent Acquisition team upon your application so that we may take steps to accommodate your needs.

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