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Solutions Marketing Director, Access & Identity Management

Date:  Aug 10, 2022
Location: 

US - Massachusetts

Job Category:  Marketing
Department:  Marketing / Busines Development

About CyberArk:

CyberArk (NASDAQ: CYBR) is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit https://www.cyberark.com, read the CyberArk blogs or follow on Twitter via @CyberArk, LinkedIn or Facebook.

 

The Role:

CyberArk is looking for a passionate Director of Solution Marketing, specializing in Identity and Access Management, to join our global marketing team. In this role, you will be responsible for working cross-functionally with marketing, sales, product and customer experience teams to drive Solution messaging and positioning, program launches, content and campaigns, events, and enablement. The ideal candidate will be a veteran in Enterprise B2B Marketing, is an outstanding communicator who blends technical expertise and strategic acumen with the willingness to drive hands-on, tactical execution of program activities.

Familiarity with Identity & Access Management an eye for quality, predisposition to think about the art of the possible, and the ability to translate complex models into best-in-class programs, customer benefits, and drive internal alignment is critical. The role will be dedicated to working with teams across the globe to plan, validate, implement, and measure end-to-end marketing programs to drive CyberArk’s business for Identity & Access Management.

 

 

What you do:

  • Create a repeatable playbook to execute strategic go-to-market plans positioning CyberArk’s Identity & Access Management solutions as strategic to potential customers & CyberArk business partners
  • Craft high-impact messaging and positioning for each Identity & Access Management solution to be used by the broader marketing and sales organizations
  • Develop internal and external feedback loops to gather and consolidate customer feedback to help shape messaging and the strategic roadmap
  • Maintain a pulse on the competition, providing strategic guidance and positioning strategies to the cross-functional leaders
  • Primary representative for marketing (and owner of the Marketing Plan) to the Identity & Access Management business unit; collaborating with all Marketing functions, to develop, execute, measure & iterate end-to-end Marketing Plan to drive business value for Identity & Access Management

 

Experience:

  • 7+ years experience in portfolio or demand marketing at high tech B2B company, or equivalent (Identity & Access Management experience preferred)
  • 3 years of experience in leadership and development, directly or indirectly leading and inspiring teams
  • Strategic vision to articulate go-to-market strategy, and the “do-what-it-takes” mentality to lead a cross-functional team of stakeholders to drive execution
  • Ability to develop effective sales training materials, making it easy for sales to understand our service offerings and key positioning
  • Proven track record of speaking in front of and influencing internal, external, and global audiences
  • Exceptional organizational skills to define and manage multiple projects with tight deadlines effectively within a fast-paced environment
  • Ability to work with and lead globally dispersed cross-functional teams and initiatives in a heavily matrixed environment
  • Ability to adapt and thrive in the fast-changing nature of the SaaS market, willing to pivot and able to learn quickly
  • Comfort making difficult decisions with uncertainty and imperfect data
  • Bachelor’s degree, preferably in marketing, communications, or journalism preferred

 

CyberArk is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.

 

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